2018 Uniform Unveil Website
We wanted to find a new way to showcase our new uniforms that we worked with Nike on. Instead of doing a studio shoot which is what everyone would have expected we decided to use photography and video to help do the heavy lifting. We shot selected players putting the items on in the locker room as if they were gearing up for a game. This show the uniforms more in context of how they would look and fit on a player’s body. The designed the shoots as well as the website around this entire concept and added nodes of information as to why certain colors, patters, textures, and garments designs were chosen for this new look. The goal was to simplify the uniform details by taking elements from past uniforms and converting it into a modern look.
Wireframe
Inspiration images based on shots we got over the past season
PROMO VIDEO
for website header as well as into for walk ins during game
FINAL WEBSITE
