Sustainable Packaging - Backcountry
We wanted to create a packaging system with clever design and copy to convey the message of re-using and recycling with our packaged boxes and poly bags that customers would receive in the mail. We converted the box into a top map that had our “Pro Tips” on how to re-use the box in various creative ways. We then took it a step forward and converted the plastic poly bags into a crafty bag using die lines for customers to cut so they can craft something new out of it to store gym clothes, climbing gear or children toys. The possibilities were endless…
