MOODBOARD
We created a print and digital campaign around this idea of “XEROX” which meant piecing together various elements of design in a haphazard manner to create a new piece of art. The idea was to make it look and feel as thought you created a montage image and used a Xerox copy machine to create it. This then became legs for a video promotion we created for players to help push fans to our home opener game of 2018. Posters were also created and signed as limited edition items given to season ticket members.
